ACPP Study - Network Storage Sales Cycle Analysis
Network Storage Sales Cycle Analysis
The ultimate insider access to the NAS and SAN buying cycles
Introducing Network Storage ACPP
Powerful new NAS and SAN market metrics and market tracking
Providing critical, actionable insights through the each stage of the sales cycle:- A=Awareness
- C=Consideration
- P=Preference
- P=Purchase specific to your products and services compared to your competitors'
Our Network Storage ACPP Program exposes the details of buying cycle dynamics to directly support strategic and tactical development of marketing campaigns, marketing improvements, and product development.
Our Network Storage ACPP Program market metrics identify the drivers (vendor attributes, channel factors, customer variables) most likely to favorably shift the market response so your organization can prioritize resources, messages, and target markets.
Network Storage ACPP Research Results include:
- Core Network Storage ACPP metrics for your company’s products and competitors’ products
- Tracking of purchase behavior through each stage of the ACPP buying cycle making specific comparisons between vendor and competitors
- Measurement and assessment of “Gaps” between stages of the buying cycle (moving prospects from Awareness → Consideration, from Consideration → Preference, from Preference → Purchase)
- Profiles of customers and non-customers
- Identification of purchase drivers and purchase inhibitors
- Information that ties decisions to company size and industry segmentation
- Custom implications and targeted actions for you and your company
- Evaluate future opportunities and buying horizon for specific storage solutions
- Apply insights to product design, sales, and messaging processes
- Support multiple marketing actions required over product life cycle
- Direct re-messaging and product development to keep and gain market share
Robert C. Gray
RobertGrayDirect, LLC
rgray@robertgraydirect.com617 416 - 0390
www.robertgraydirect.com
Carey V. Azzara
Management Insight Technologies, Inc.
508 485 - 2100 ext 24