RobertGrayDirect - Portfolio of Client Support Services

• White Papers

Our White Papers provide concisely written, clear value propositions of emerging technologies, products, services, and suppliers.  White Papers provide credible 3^rd party positioning, and articulate the value of emerging capability.   White Papers establish product validity, supplier credibility, and lead to shortened sales cycles, fewer sales calls and faster C-level sponsorship within prospects.  White Papers absorb a portion of decision risk for earlier buying decisions. Robert Gray, founder of RobertGrayDirect, has written by-lined White Papers for numerous storage suppliers over the past decade, regularly taking return engagements because of the value and authority he delivers.    

• Speakers Bureau

Our high-scoring Presentations are powerfully designed and delivered to enhance your company or industry event.  A RobertGrayDirect presentation at sales, company, or strategic planning meetings, and at Storage Industry conferences, brings enthusiasm and focus to key issues and goals while providing a common understanding of the market. RobertGrayDirect Presentations are a proof-point of the professionalism, importance and seriousness of your event and its goals. Robert Gray is a widely recognized keynote speaker with a compelling, connected, and credible style.  Past engagements cover the US and include Canada, Germany, Mexico, Japan, Brazil, Argentina and Vietnam. Conference appearances include Storage Networking World, Storage Decisions, CeBit, UpTime Institute, and supplier events.  

• Multi-media/ Web Events

Never has the image been a more powerful tool for influencing and communicating your message.  Video production costs have come down; distribution has simplified.  We work with clients to include Multi-media/Web events in their marketing to leverage their messages with unique power or to bring that same power, with quality control, to small events and even to one-on-one situations. 

• Press & Media Support

We help journalists get the story right.  We provide analyst validation quotes for the press release, then stand by to respond to press and media questions with straightforward answers.  We provide a context for your message and increase its power by adding a user and a holistic perspective.  

•  Go-to-market Reviews

In product and business reviews we provide a neutral third-party, fresh voice.  We can help clients ensure that their campaign has an identified target market.  We can help ensure that the marketing program is positioned and messaged powerfully and accurately to the needs and pains of users.